So a new energy drink has hit the streets to give people masive amounts of un-needed caffeine and sugar. SxE by the core definition doesn't say that caffeine should not be consumed, but in the amounts that energy drinks provide goes beyond moderation (get the joke here relating to a previous post?) I drink beverages with caffeine but understand that it's a drug that can affect your body. I'd rather not drink caffeine but I enjoy tea and some teas have it, and it's not worth it to me to avoid all teas for the amount of caffeine I consume with it. But I digress.My main point here is about the new energy drink Cocaine. WTF! is up with the name. I think it's a horrible idea to use a name that is the same as a dangerous illegal drug. I can't comprehend how someone would actually think it was a wise idea to have their product be related by name to something that like that. I wonder if they'll start to refer to their shipping trucks as mules as they use the term dealer to refer to merchants. Once that happens can I shoot dealers of Cocaine? Can't wait to see who will be their celebrity spokesperson, Lindsay Lohan perhaps, she always looks like she's coke'd up.
*Note: I do not condone actual shooting of ad execs.
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